These numbers are based on the latest research and social media statistics available at the time of writing.Īnd as an added bonus, we’ve also highlighted strategic takeaways for each network to guide your social marketing strategy. Want to know which apps are up-and-coming? Curious about new opportunities to cross-post your content? Worried that a network might be “dying?”īelow is our list of must-know social media demographics for 2022 (and beyond). Social media demographics: the numbers you need to knowįrom choosing your priority platforms to conducting market research, demographic data is key to understanding which networks and campaigns deserve your attention. Specifically, you should focus on where your customers are.Īnd while you may think you know which networks matter most to your target audience, 2022’s numbers might surprise you. With more networks available than ever before, you need to spend your time and budget wisely. The importance of a data-driven social strategy can’t be overstated - up-to-date demographics are crucial to marketersīecause the social space is constantly evolving.
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